The Asian American Advertising Federation (3AF) New Marketer of the Year honors were bestowed on the Northern California Ford Dealers, an organization that has increased its marketing and outreach efforts to Asian Americans in the last two years.
The judges recognized the Northern California Ford Dealers with the award for realizing the impact Asian Americans have on the automotive industry.As a result of Ford’s outreach efforts, sales are starting to build momentum.Ford received more than 3,000 visits to their dealerships in Northern California in just one month.
The award was handed out at the 3AF Summit. It is a unique forum where industry leaders, content creators, media companies, corporate marketers and other partnersconverge in an in-depth discussion of the Asian consumer opportunity.
Jay Kim, President of the 3AF, commented, “Once a year, the who’s who of our industry gathers together to share information on what makes the Asian American market a critical consumer segment. We are honored to recognize and celebrate those who are showcasing the power and influence of Asian Americans.”
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